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  • Dhruv Chotani

5 Ways to Increase User acquisition of Mobile App

Mobile app companies always aspire to increase their user-base and are looking to increase user interaction as well. Mobile acquisition is therefore a must and app marketing agencies are always looking for new ways and are working hard to master the art of it.

In order to attract and acquire new users, the most important bit is to nail the communication which is integral to any app marketing strategy.

Here are some of the top ways used by app advertising agencies to help businesses acquire new users:

App Store Optimization (ASO)

Optimizing the app profile on the app store is one of the topmost ways suggested to increase the user acquisition. This includes app title, description, keywords, ratings and other ranking factors that are crucial to increase app installs.

Paid Advertising (PPC)

If you can spare a monthly advertising budget, creating PPC campaigns using Google Ads & Facebook Ads, with interstitial ads, social media ads can help you quickly to acquire new users and app installs.

Influencer Marketing

Influencers can help you get app installs quickly because of their huge followings. Having influencers advertising your app will allow you to create credibility and increase traffic instantly.

Social Media

Maintaining social media of your app and brand will help you position your app and interact with relevant followers. This will help to gain more traction and build a credible following.

Email Marketing

Email marketing is one of the go-to ways for app marketing agencies as it helps you to promote your app, content and other services that you offer. It is also considered as one of the cheapest ways to promote your app.

Mobile app installs are a key component of app marketing strategies that are offered by advertising agencies. A good balance of above mentioned methods along with other acquisition strategies is necessary to achieve long term success and increase revenue of your app.

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