The Essentials Of App Marketing-ASO And CRO
The app market is a crowded one, with millions of apps available to choose from. In order to stand out from the competition and attract users, it's essential to optimize your app for maximum visibility and success. Two key strategies for achieving this are App Store Optimization (ASO) and Conversion Rate Optimization (CRO). In this article, we'll delve into the world of ASO and CRO and explore how these two strategies can help increase your app's visibility, downloads, and revenue.
What are ASO and CRO?
ASO is the process of optimizing your app’s visibility in the app store by improving its ranking in search results. This involves optimizing various elements of your app store listing, such as the title, description, keywords, screenshots, and ratings. The goal of ASO is to make your app more discoverable and appealing to potential users.
CRO is the process of optimizing your app’s conversion rate by improving the user experience and encouraging users to take specific actions, such as downloading the app, making a purchase, or leaving a review. The goal of CRO is to make your app more engaging and profitable.
How do ASO and CRO work together?
ASO and CRO work together to help you maximize your app's potential. ASO helps you get your app noticed by potential users, while CRO helps you convert those users into customers. By combining these two strategies, you can increase your app's visibility, user acquisition and retention.
Why are ASO and CRO important?
ASO can help you increase your app’s organic traffic by boosting its ranking in search results. According to a study by Tune, 65% of apps are discovered through app store search.
CRO can help you increase your app’s conversion rate by reducing friction and increasing motivation for users to take desired actions. According to a study by Localytics, 21% of users abandon an app after one use.
ASO and CRO can help you increase your app’s revenue by attracting more qualified users who are likely to spend money on your app. According to a study by Sensor Tower, the top 1% of apps generate 80% of the total revenue in the app store.
ASO and CRO can help you increase your app’s retention by improving the user experience and satisfaction. According to a study by App Annie, 80% of users churn within three months of installing an app.
How to implement ASO and CRO effectively?
To implement ASO and CRO effectively, you need to follow some best practices and avoid some common mistakes. Here are some tips for optimizing your app for both visibility and conversion:
For ASO, focus on optimizing the title, description, keywords, screenshots, and ratings of your app store listing. Your title should be descriptive and include relevant keywords, your description should clearly communicate the value proposition of your app, your keywords should be relevant and competitive, your screenshots should showcase your app’s features and benefits, and your ratings should reflect positive user feedback.
For CRO, focus on optimizing the design, interface, functionality, personalization, and content of your app. Your design should be simple and intuitive, your interface should be easy to navigate and use, your functionality should be fast and reliable, your personalization should be relevant and tailored to each user, and your content should be engaging and informative.
For both ASO and CRO, use data-driven tools such as app store analytics and A/B testing to measure the performance of your app and identify areas for improvement. App store analytics can help you track key metrics such as impressions, downloads, revenue, retention, etc., while A/B testing can help you compare different versions of your app or listing elements to see which one performs better.
ASO and CRO case studies
To see the impact of ASO and CRO in action, let’s look at some case studies.
One example is Headspace, a meditation app that used ASO strategies to improve its app store listing and saw a 65% increase in organic downloads. Some of the changes they made include adding keywords to their title (“Meditation & Sleep”), updating their description with bullet points and social proof (“Join over 70 million people”), adding video previews that demonstrate their features (“Learn how to meditate”), etc.
Another example is Hotel Tonight, a hotel booking app that used CRO strategies to improve its user experience and saw a 30% increase in bookings. Some of the changes they made include simplifying their booking process with fewer steps and options, adding urgency and scarcity cues such as “Only 1 room left” or “Book now and save 20%”, providing social proof and ratings from other users, etc.
ASO and CRO are essential strategies for maximizing your app's potential. By implementing these strategies, you can increase your app's visibility, downloads, and revenue. So what are you waiting for? Start implementing ASO and CRO today!
Here are some additional tips to help you improve your app's visibility and conversion rate:
Use relevant keywords: When optimizing your app store listing, be sure to use relevant keywords that potential users are likely to search for. You can use a keyword research tool to help you find the right keywords.
Write a compelling description: Your app description should be clear, concise, and compelling. It should highlight the benefits of your app and explain why users should download it.
Use high-quality screenshots and videos: Screenshots and videos can help you showcase your app's features and benefits in a visually appealing way. Make sure your screenshots are high-quality and your videos are engaging.
Run app store ads: App store ads can help you reach a wider audience and increase your app's visibility. When running app store ads, be sure to target your ads to the right audience and use relevant keywords.
Track your results: It's important to track your results so you can see what's working and what's not. Use app store analytics to track your app's ranking, downloads, and revenue.
By following these tips, you can improve your app's visibility and conversion rate, and ultimately increase your app's success. Want to learn more about how to optimize your app for ASO and CRO? Click here to read our full guide! Need ASO and CRO for your app? Schedule a free consultation call with us!