How to Get Featured in the App Store and Google Play
Updated: Jun 5
Won’t you like your app getting featured on the App Store and Google Play Store?
By Getting Featured, we mean getting your app into special collections that are compiled by the app stores. This will be a great opportunity to attract new users and increase traffic to your app. Though it’s not easy, here are some tips on how you can increase the chances of your app getting featured on the Google Play Store and App Store.
Before submitting your application to get featured, there are a few things that you need to keep in mind in order to comply before your app is taken into consideration.
First and foremost is to update your app regularly, making sure it’s stable and doesn’t crash. Since the request takes about 6 weeks to be acknowledged, it is critical to have a stable app without any major errors or crashes during that time period.
The app rating should be 4.5 or higher, which can be achieved by responding to negative reviews and asking users to rate again once they’ve been provided with a satisfactory resolution.
Strengthen your ASO, Graphics, Screenshots to make a positive impact on your app reviewer.
Monetize with a subscription-based model, if possible. Apps having a subscription based monetization are given preference by the app stores.
Once you’ve taken care of the above, fill out the form to get featured in the App Store and Google Play Store. Fill the form carefully in an appealing way as the submission will be reviewed by a real person. But hold on, here are the aforementioned tips to increase your app’s chances of getting featured.
An acceptable description
An acceptable description of your app on the app store should inform the users ‘Why should they install your app?’. The description should include the key features and benefits of your application. Your app description should be between 150-300 words, unique and crisp answering the question what benefits does your app bring to the table.
An Impactful Story
Share your journey on how your app came into existence and the inspiration behind it. It can be a personal experience or a problem that you wanted to solve. Showcasing an impactful story will help the reviewers understand what makes your app special and will leave a positive impact on the reviewers.
Establish and acknowledge the team behind making the app because rarely there’s a single person behind a grossing application on the app store/play store. Having a great team behind you will increase the likelihood of your app getting featured.
If your application is backed by a robust marketing strategy to acquire users and retain users, you need to highlight the same as it will be relevant for the reviewers when making a decision whether or not to list your app in the featured section.
In conclusion, there are a lot of factors that help the reviewers and editors decide which apps should be listed in the featured section. Providing a great user experience, value to the users and something that can make a difference in the lives of the people, is going to make your app stand out from the rest. Make your app offer something unique to the users instead of making it “just another app”, as it is not about making profit but providing a unique value to the users.